No doubt that by now you have heard that X-Men First Class is coming out. If you live in California there is a pretty good chance that you saw a X written in the sky. But for us we are more interested in what Proxama is up to (don’t worry we are working on this too).
Proxama delivers first NFC marketing campaign in UK for new X-Men movie
The poster campaign features an exclusive movie trailer and a link to the X-Men film’s Facebook ‘like it’ which is accessed by tapping an NFC-enabled smart phone on poster sites around London. Each site has a pre-programmed NFC chip affixed to the rear of the poster.